Objectives:
- Tell Diverse Stories from Existing Disney IP
- Develop FOMO-inducing Event Stirring Diverse Local Populations to Celebrate Lunar New Year as a New Tradition at Disneyland
- Engage with Young Families, Older Traditional Generation and 90s Kids to a New Kind of Celebration that Spans Age Range
- Create New Characters (e.g. anthropomorphic Food) to Create New Line of Products
Concept:
Russell, under the guise of earning his Ultimate Explorer badge, yearns to understand why he feels differently about certain things to his friends. He borrows the house from Carl and enlists his friends Mushu and Sisu to guide him as he learns about his cultural roots through Asia during a time of great festivity and familial bonding: Lunar New Year. Along the way, he meets new friends who have arrived home to visit their families and he experiences traditions and new styles of music that stir his heart to realize that the greatest identity is your own, regardless of what country you come from.
Features drone-based lanterns, drone-based kite characters, dedicated ASL fountain screen, pyro, projection and lasers.
Location:
Pixar Pier and surrounds, DCA
